A heart-warming film that opens with light shining on an old face brimming with character. The TV campaign was created to raise awareness for the charity ALONE, which helps older people age in their own homes and is based on a simple insight: You may live alone, but you are not alone.
The commercial features real-life people, including an ALONE volunteer, a service user and a staff member. In addition to highlighting the services ALONE offers, the campaign aims to clearly differentiate itself from commercial operators in the sector. ALONE has an army of volunteers and staff, all over Ireland, and they’re motivated by one thing only, and it’s not profit.